2017年5月22日星期一

wine packaging | looks like lantern

wine packaging | looks like lantern:

Nowadays, along with the influence of China has been increasing day by day, more and more wine packaging designers | would like to integrate Chinese traditional elements into luxury wine packaging |. For example, lantern, red and royal patterns which appear in ancient Chinese imperial palace, etc. These kinds of wine packaging design | elements are considered as part of fantasy wine brand stories as well as luxury elements, as ancient China was considered as advanced nation all over the world at that era. custom wine packaging | for JACK DANIEL's is one of excellent case to apply traditional Chinese elements:
Maybe you challenge me that you can't detect lantern element on above custom wine packaging |. Now, please look at the following picture shown you more detail about how lantern wine boxes | work:
The above image shows you the inner of rigid wine packaging boxes |, it looks like the core of lantern. When your wine bottle is placed inside this inner tray, then your wine will be considered as the light of lantern, that means your wine and bottle will become the main actor and focus of luxury wine packaging boxes |. 

As i have mentioned above, royal imperial patterns are also applied to lining of wine gift boxes |. This is another key factor to manifest luxury value of your wine. It reminds your end consumers of that your wine belongs to royal grade constantly. Another one luxury wine packaging design | applies royal elements:
Additionally, Chinese red is always applied to luxury wine packaging design |:
In fact, red belongs to warn tone which is also used to stimulate gourmet consuming desire. That is the part reason why famous wine or chocolate or gourmet brands would like to adopt Chinese red to their product packaging design |. 

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2017年2月23日星期四

wine packaging | is able to display your wine in multiple modes

wine packaging is able to display your wine in multiple modes:

Normally speaking, your wine bottle will be displayed in single mode. For example, when your luxury wine packaging | is open, your wine will display in front of public audience as following:
However, do you believe in that there are some innovative wine packaging boxes | design which is able to display your wine like magic? Maybe following custom wine packaging | can answer your question partly:


When you are playing wooden wine packaging boxes | on above pictures, do you have same experience to watch magic show:) haha. Maybe you don't believe your eyes, as innovative wine packaging design | has challenged limitation of your existed understanding about wine packaging boxes |. In fact, wooden wine boxes | in following image will make your eyes be more confused:
It is like a magic trick:) Maybe it will take you some more time to understand how to collapsible wooden wine packaging boxes | work. Due to this reason, you will spend much more time in staying in the wine booth. When you would like to pass this wine booth, do you feel unwilling to leave? Innovative wine packaging design | maybe become the key trigger to drive you make wine purchasing decision finally, instead of delicious wine:) Very fantasy shopping experience maybe also become your most strong impression on this wine shopping. 

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2017年2月15日星期三

luxury wine packaging | deliver some marketing updates about white wine in China

As Wine Packaging | designers always need to communicate with wine brands and need to research wine marketing situation, today, luxury wine packaging | designers would like to share some marketing updates about Chinese white wine. 

As you knew, Chinese New Year is the biggest holiday in China. Everyone need to go home and celebrate this traditional biggest festival in multiple ways. During this long holiday, white wine is one of great choice as festival gifts or celebration drinking etc. After Mid-autumn days sales peak season, white wine retailing price has been increasing all the time. For example, the retailing unit price for Moutai has reached about RMB2000 per bottle. Most important, we also noticed there is a main trend for Chinese white wine consuming behavior changing. Along with income of public citizen increases, public consumers tend to drink luxury wine or at least medium grade, but they advocate healthy drinking manners instead of drinking large volume of low end white wine. In a result, the rigid demand of luxury wine increase these years. 

Meanwhile, due specific feature of Chinese consuming market, imported red wine has been also popular these years. custom wine packaging | demand has been increasing to meet wine demand. luxury wooden wine packaging boxes | in following image is an excellent example:


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2017年2月9日星期四

wine packaging | design will transfer your understanding of your boyfriend

During VALENTINE day is coming, as a girlfriend, if you can understand your boyfriend's preference: such as luxury wine in luxury wine packaging | as below:
then you will be considered as their female intimate at once and fall into love river:) Do you know why?

In fact, not only the delicious and luxury quality of HENNESSY PARADISE wine, but also wine packaging |.Normally speaking, man is interested in magic or transforming style. custom wine packaging | on above picture is able to transform the model shape in multiple ways. During their transportation and storage modes, you can find them in cuboid shape as below:
However, their face will change to conversed "V" when they change to display mode. Most important, converse "V"shape respect end consumers'watching habit:
Another key marketing element is this innovative wine packaging design | will evoke your boyfriend's fantasy memories about cartoons or games, like TRANSFORMER. This transformer style also associate with the fantasy feeling after drinking HENNESSY wine. So that wooden wine packaging boxes | mixed multiple senses into wine shopping experience.

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2017年2月6日星期一

your luxury wine stories can be written on your wine packaging |

Maybe you question me why you are able to write down your wine brand stories on your wine packaging |, your wine brand stories are always very long, luxury wine packaging | is too small to contain long wine brand stories. In fact, you are wrong partly. When you look at wine packaging boxes | in following picture, i think you will change your mind:
First of all, you are able refine and concentrate your wine brand stories, and then simplify it to luxury element: such as luxury wine packaging boxes | structure as JACK DANIEL. Additionally, you can also refine luxury stories to royal patterns, same as those one applied to inner tray of custom wine packaging |:
It looks like luxury patterns applied to royal palace, the shiny golden inner wall is also able to play key role to lighting. So that it looks like Chinese traditional lantern. After integration of lantern and royal palace elements into your wine packaging design |, your potential clients tend to believe in that your wine brand is luxury grade, your wine quality belong to luxury level. Of cause, they are willing to pay more money to buy your wine. 

In order to achieve sustainable sales volume growth, you must comply with honesty business principle, that means your wine quality must match with luxury wine packaging boxes | quality and image. Otherwise, you are not able to win loyal clients. 

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