luxury wine packaging | deliver some marketing updates about white wine in China

As Wine Packaging | designers always need to communicate with wine brands and need to research wine marketing situation, today, luxury wine packaging | designers would like to share some marketing updates about Chinese white wine. 

As you knew, Chinese New Year is the biggest holiday in China. Everyone need to go home and celebrate this traditional biggest festival in multiple ways. During this long holiday, white wine is one of great choice as festival gifts or celebration drinking etc. After Mid-autumn days sales peak season, white wine retailing price has been increasing all the time. For example, the retailing unit price for Moutai has reached about RMB2000 per bottle. Most important, we also noticed there is a main trend for Chinese white wine consuming behavior changing. Along with income of public citizen increases, public consumers tend to drink luxury wine or at least medium grade, but they advocate healthy drinking manners instead of drinking large volume of low end white wine. In a result, the rigid demand of luxury wine increase these years. 

Meanwhile, due specific feature of Chinese consuming market, imported red wine has been also popular these years. custom wine packaging | demand has been increasing to meet wine demand. luxury wooden wine packaging boxes | in following image is an excellent example: