why would Audi car like to select so heavy watch packaging boxes as their promotional gifts:

I believe you must know that Audi car is a famous luxury car brand all over the world. When they were thinking about how to select the proper promotional items for their car sales, there must be a lot of options for them to select: such as luxury pen, luxury car fragrance, luxury bag, luxury bicycle and so on. 

However, they select watch packaging boxes in following pictures as their promotional gifts:

Do you know the reasons why Audi prefer to this luxury watch packaging boxes design? First of all, wooden watch packaging boxes are very heavy which represent steady manners. This point will wake up male consumers' purchase desire. Secondly, rigid shape and straight outline is another marketing element to trigger male consumers' desire to make purchasing decision.