luxury cosmetic packaging | for LANCOME

Luxury cosmetic packaging | for LANCOME:

LANCOME is known as luxury cosmetic brands, including fragrance, skin care, face, personal care etc. It always leaves luxury impression on public audience. Do you know how they are able to achieve that?

Maybe you can understand the reasons partly after reviewing the following cosmetic packaging |:

First of all, when you look at custom cosmetic packaging boxes | on above picture, what is the first image entering your eyes at the first glance?  The golden sand texture will influence your purchasing decision making, it not only impact you via visual sense, but also tactile sense. After that the structure of cosmetic packaging boxes | adopt book shape, which associate your cosmetic brand image with book. Book is always considered as know-how, hi-tech etc. Then it is helpful for you to build reliable cosmetic/personal care brand image. 

Here is another one custom cosmetic packaging | applied book element into cosmetic packaging design |: